The idea for NOPE was conceived on a slow summer afternoon in the year of 2020 when the whole world was confined to their homes fighting a global pandemic. A question popped up in our heads – why did toothpaste always come in tubes? What if it came in glass jars instead? Wouldn’t the latter be more eco-friendly?

We researched some more on the web and dabbled in the idea of homemade toothpaste with inhouse ingredients. We came across the product category of toothpaste in a tablet format, a concept that had started catching up in the US.

And that was the genesis of NOPE.
After two years of R&D, we finally concocted a product that could easily replace conventional toothpaste and fit the brushing habits of Indians.

The goal of NOPE is to replace everyday items that come in plastic containers with more sustainable options so that people have the agency to make a bigger difference to saving the environment with little impact to their day-to-day lives.

After all, we only have one Planet Earth, which is a reality different from what any Marvel movie would want you to believe.

THE NOPE PHILOSOPHY

WE NEED TO TRANSFORM AS THE EARTH TRANSFORMS

Every tube of toothpaste we have ever used is somewhere on the surface of the earth – bearing witness to the alarming weight of our combined carbon footprints.

NOPE is here to reform our habits and our approach to sustainability. It is on a mission to eliminate single use plastics that compound with our lifestyle and wreak havoc on our ecosystem.

NOPE is a call to action. Our habits need to amplify positive change. We need to transform as the earth transforms.

NOPE UNDERSTANDS THE IMPACT OF SMARTER DECISIONS

What is the concept behind NOPE?  Currently, NOPE offers toothpaste tabs in zero plastic packaging that is set to revolutionize sustainable oral care in India. Combining premium product standards with an aspiration for quality lifestyle – NOPE’s toothpaste tabs cover all the bases in your switch to a greener morning routine.

What is NOPE ?

NOPE stands for NO-PE or “no polyethylene”. It is a forward-thinking brand for plastic free oral care & hygiene products, and has a strict appetite for sustainability.

The brand is focused on being climate neutral, leaving no carbon footprints and an absolute faith in you to make the switch towards a better choice for our planet.